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EBOOK

6 KEY DIGITAL MARKETING METRICS

Focus on the data that matters most to your executives

 
Like most marketers, sometimes you can be too focused on the long list of marketing metrics and lose sight of what executives really care about. When it comes to the metrics that matter most to your CXOs, expect to report metrics that deal with:
 
- Costs
- Revenue
- Profit
- Customers acquisition & retention

This guide will walk you through 6 marketing metrics that will help decision-makers evaluate the effectiveness of your marketing strategy.
 

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