With over 900 participants throughout 10 exciting sessions, our virtual meet-up proved to be a successful alternative to the face-to-face events that are no long possible. We can help you make virtual events a permanent part of your promotional efforts.
Strong leadership is key in surviving any kind of crisis. In this session, we'll discuss how company leaders are utilizing effective leadership skills and strategies to ensure survival in this uncertain reality. Leaders in the VC community will demonstrate the fundamentals of quality leadership and give us an inside look at how their portfolio companies are handling the current crisis.
Strong leadership is key in surviving any kind of crisis. In this session, we'll discuss how company leaders are utilizing effective leadership skills and strategies to ensure survival in this uncertain reality. Leaders in the VC community will demonstrate the fundamentals of quality leadership and give us an inside look at how their portfolio companies are handling the current crisis.
This session will bring to the table critical topics such as client retention, the proactive creation of new opportunities and how to adapt to the new reality of remote meetings, both internally and externally. Learn from some of B2B tech companies' top CMOs and see how they are navigating this crisis. Plus, get an insider's view on how their goals and plans have changed due to the recent uncertainties. In this first part, we will hear from Hubspot CMO Kipp Bodnar and Vidyard CMO Tyler Lessard and get real-life insights on how they are coping with the COVID-19 crisis.
This session will bring to the table critical topics such as client retention, the proactive creation of new opportunities and how to adapt to the new reality of remote meetings, both internally and externally. Learn from some of B2B tech companies' top CMOs and see how they are navigating this crisis. Plus, get an insider's view on how their goals and plans have changed due to the recent uncertainties. In this second part, we will hear from Appsflyer CMO Ran Avrahami, Optimove VP of Marketing Amit Bivas, Vayyar Imagin VP of Marketing Ben Hirsch and Lightico VP of Marketing Jake Levant and get real-life insights on how they are coping with the COVID-19 crisis.
The Coronavirus outbreak has managed to challenge every aspect of business operations in an extremely short period of time. Many CMOs are scrambling to comprehend what the next few months will hold and how they will get their business through the other side. One of biggest challenges we are facing is within the HR department. Hiring, training and managing employees remotely has become the new norm. Remote workers are not only a temporary challenge but will become the future of business, forward-thinking CMOs recognise that this shift can be advantageous, if implemented properly.
Up until recently, most B2B companies have allocated approximately 30% of their annual marketing budget to events and trade shows. We all know that face-to-face interactions were always the best way to showcase products and solutions. But is that, in fact, true? The recent crisis has forced us to rely on digital means to connect with our audience. The real challenge is to find effective ways to create these connections without losing the value of face-to-face interactions. Find out how top CMOs are coping with this change and creatively implementing new strategies for utilizing virtual events as a credible tool in their digital marketing arsenal.
Penguin can support you in producing a similar virtual event of your own - get in touch with us to set up and launch your virtual event today!
For more information on how Penguin Strategies can help you, reach out to us at +972 (9) 7448854 or book your 30 minute meeting with Perry