The majority of companies start off their business with the owners and management team tapping into their personal network to gain their first set of clients. After all, it is the most logical and easiest way to gain your first customers, as these are people who know you and support you and your business However, eventually this source of opportunities will dry up and will need to be expanded upon.
For your business to continue to grow it must attract new clients from the stratosphere of infinite customers looking for your product or service. You can not exclusively rely on referrals and personal network.
Taking this on may seem like a huge challenge and you may ask yourself, how exactly does one go about finding these clients while managing both budget and resources? The answer to this is different for all businesses, but ultimately the goal is the same. And to achieve this is the answer to business success, for without customers your business can not succeed.
One particular company took this exact journey over the last year and the outline of this journey is within the following case study. Download this case study to find out how they grew beyond just their personal network, to expand their customer base and gain new clients.
Read about their mistakes and successes and through their journey you too can learn how to achieve this and ultimately take your business to the next level.