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HOW ai is changing marketing for good


By the end of 2018, 2.5 billion people are expected to have a social media account and spending on PPC ads is expected to reach 35 billion dollars. So how can you ensure you are getting the best bang for your budget?
 
Yoav OZ, CEO of SpotAd, a platform that use artificial intelligence (AI) to get you the best ROI for your PPC spend, highlights to us how with the power of machine learning we can certainly reach our target audience at the best time and ncrease the chances of them clicking on an ad.
 

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