WHO YOU TALKIN' TO? DEFINING YOUR IDEAL PERSONA
Marketing is a bit like war.
You’re always battling for the attention of your potential customers, sneaking your content to them, and coveting the precious “thought leader” title. Ensuing engagement is one of the most difficult tasks in content marketing.
Getting the right people to engage is even tougher. One of the first steps you should be taking in any marketing campaign is figuring out who you want to be talking to.