Why You're Really Losing Deals — And How to Win Them Back

You’ve seen the “Closed-Lost” tag in your CRM.

You may even have a dropdown reason like “Pricing” or “Lack of Fit.”

But what if that reason… isn’t the real reason?

Join us for a no-fluff conversation that unpacks what’s actually behind lost deals — and how B2B SaaS companies can turn insights into revenue.

SPEAKERS

CEO, Penguin Strategies

Founder, Decode Insights

Uncover the real reasons your deals are going cold — beyond what your CRM says

Learn why closed-lost customers might actually want to talk — and what to ask them.

Discover how external interviews reveal insights your team can’t get on their own.

Get proven strategies to re-engage and convert seemingly lost opportunities.