PENGUIN STRATEGIES

What will HubSpot cost you now?

Price a portal on HubSpot's seats-and-credits model (live for new EMEA customers from 1 October 2026) and compare it with the legacy hub-based list. Everything is shown in USD. Pick a sample portal or type your own numbers. Nothing here is a quote; every assumption is listed at the bottom.

New model
$0
per month, list, before discounts
Legacy model
$0
per month, list, before discounts
Difference
0
new vs legacy
Credits used
0
of included allowance

Your portal

Sample portals from the blog post. Click one, then change anything.

Edition and people

New model: reps, agents and quoting reps need a Front Office Seat; marketers and ops need a Core Seat. Legacy: reps need Sales seats, agents Service seats, quoting reps a Revenue seat on top, everyone else a Core Seat.

Legacy hubs you would have bought

Volume per month

Add-ons (new model)

Seats-and-credits bill

Where the credits go

Assumptions and sources
  • New model prices from HubSpot's Flexible Seats-and-Credits Pricing supplement: Core Seat $20/$60/$90, Front Office Seat $120/$150 (Starter n/a); 5,000/10,000/15,000 included credits; $0.01 a credit above that; email sends 15/5/2/0.5 credits and workflow actions 3/2/0.5/0.1 credits by monthly volume band; packs as listed there.
  • Legacy Marketing Hub and Sales Hub prices from HubSpot's Product and Services Catalog. Service Hub ($100/$150 a seat), Content Hub ($500/$1,500), Data Hub ($800/$2,000) and Revenue seat ($95/$140) are from a third-party price summary and should be checked against your own quote.
  • Credit bands are treated as graduated. Sends or actions beyond a pack are charged at the band for your total monthly volume. HubSpot's supplement does not say either way.
  • The calculator buys the cheapest mix of packs and pay-as-you-go credits. Agent packs are priced at the same $0.01 a credit as pay-as-you-go, so they are not shown separately.
  • Legacy: emails and workflow actions are included (send limit 10× the contact tier on Pro, 20× on Enterprise); only AI usage draws credits (3,000 Pro / 5,000 Ent included, 5,000 / 10,000 with Data Hub); accepted quotes are free with a Revenue seat.
  • Currency: HubSpot publishes the seats-and-credits list in euros and the legacy list in US dollars. Everything here is shown in USD with the published numerals unchanged (a $120 Front Office Seat is the supplement's €120 seat). Monthly list on annual terms, no onboarding fees, no discounts. Prices change; confirm with HubSpot or your partner before you sign anything.