menu close image menu open image
Contact Us
prospecting-agent

HubSpot Use Case

Scaling Personalized Manufacturing Outreach with HubSpot's Prospecting Agent

How Penguin helped operationalize AI-driven prospecting in HubSpot, booking meetings while protecting mailbox reputation and sales credibility.

outreach-plan

The Challenge

The client needed to scale outbound prospecting across multiple sales representatives without degrading personalization, deliverability, or brand trust. Prior outreach relied heavily on manual effort and inconsistent follow-ups, limiting coverage of inbound event leads and dormant accounts. Leadership also needed guardrails to prevent over-emailing in a relationship-driven manufacturing sales cycle, while ensuring HubSpot remained the system of record for historical context, past jobs, and quoting activity.

prospecting-agent-advanced

The Solution

Penguin deployed the Prospecting Agent from HubSpot, designed around RevOps principles of control, signal, and sustainability. Eight dedicated selling profiles were configured, one per sales representative, each with custom instructions governing research cadence, email frequency, and historical context usage.

Automated enrollment was triggered for ZoomInfo contacts added to HubSpot that had not been manually outreached, with randomized delays to evenly distribute send volume and protect mailbox reputation. The agent was instructed to reference prior companies, deals, closed-won jobs, and quoted opportunities when available, enabling relationship-based re-engagement. When no history existed, the agent introduced a consultative manufacturing approach and aligned capabilities to the prospect’s likely needs.

All outreach followed a helpful, conversational tone and enforced a strict maximum of one email per contact every 30 days.

THE IMPACT

check

16,755 emails successfully delivered.

Representing 83% of 20,132 total enrollments.
open

3,746 prospects engaged by opening emails.

A 22% open rate on delivered messages.
click

1,912 highly engaged prospects clicked a CTA.

Equating to 51% of opens
check-1

270 prospects initiated direct replies.

Representing 7% of opens.
revops-why-it-matters

ABOUT THE COMPANY

The client is a North America-based B2B manufacturing partner providing end-to-end solutions from prototype to production. With advanced capabilities in molding, casting, additive manufacturing, and post-processing, the client supports complex programs with tight timelines through a consultative, customer-first approach.

READY TO REV UP YOUR REVOPS?

Penguin Strategies is an Elite HubSpot and Clay Solution Partner specializing in complex revenue operations, customer relationship management architecture, and data-driven business systems. We help mid-market and enterprise teams stabilize fragmented processes, enforce operational discipline, and build revenue engines designed for scale.

Get Your Free Consultation Today