Shoham Eckhaus
CMO, Penguin Strategies
Get the CMO’s perspective on how B2B growth companies have been coping with the current situation and some of the most fruitful approaches.
Get the CMO’s perspective on how B2B growth companies have been coping with the current situation and some of the most fruitful approaches.
GuardKnox coined new product categories for the automotive industry and used thought leadership to create demand for those new categories.
Ohad shares his framework for entering new market segments, and specific approaches he’s taken to deal with the current economic climate.
