WEB PERSONALIZATION: What, why and how much?

According to the Personalization Development Study, marketers who personalize their websites experience a 19% uplift in sales. But as B2B Tech Marketers is this strategy right for you?

Shoham Eckhaus, Chief Marketing Strategist at Penguin Strategies, walked us through the WH-questions about Personalizaton at our January 2018 Hubspot User Group (HUG) Meetup.

Download her presentation to learn:

1. What is personalization
2. Who to personalize for
3. What to personalize
4. When to do it and when not
5. How to do it