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Marketing During Times of  Financial Turbulence

If you believe challenges can open doors to opportunity, make sure you have a seat at our in-person event. 

  • Sept 21st | 09:30 - 12:30
  • Mindspace Ahad Haam 54, Tel-Aviv

Sponsors

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SPEAKERS

SHOHAM-ECKHAUS

SHOHAM ECKHAUS

CMO, Penguin Strategies

JILLIAN GOLDBERG

JILLIAN GOLDBERG

VP Marketing, GuardKnox

OHAD POLLAK

OHAD POLLAK

VP Marketing, TytoCare

AGENDA

Join us for food, networking, and hearing leaders in marketing share how they’ve conquered challenging times. We will review various approaches that CMOs take, and will dive into a few concrete examples.

You will hear:

09:00 - 09:50
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Networking over light refreshments

09:50 - 10:00
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perry-3

PERRY NALEVKA

CEO, Penguin Strategies

Introduction

10:00 - 10:30
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SHOHAM-ECKHAUS

SHOHAM ECKHAUS

CMO, Penguin Strategies

Get the CMO’s perspective on how B2B growth companies have been coping with the current situation and what she finds to be the most fruitful approaches. She’ll discuss demand-gen and leveraging dark social as strategies for companies to cut their spending yet still achieve returns.


Penguin Strategies provides inbound marketing and RevOps to B2Bs in industries that span the hi-tech spectrum.

10:30 - 11:00
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JILLIAN GOLDBERG

JILLIAN GOLDBERG

VP Marketing, GuardKnox

GuardKnox coined new product categories for the automotive industry and used thought leadership to create demand for those new categories. Hear Jillian discuss how this strategy made “Automotive Zonal Architecture” and “Automotive SOA” water-cooler topics at Automotive OEMs and TIER 1s (which GuardKnox targets).


GuardKnox creates secure, high-performance computing platforms for next-gen vehicles.

11:00 -11:30
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OHAD POLLAK

OHAD POLLAK

VP Marketing, TytoCare

Ohad will reveal his framework for entering new market segments, dubbed “Land and Expand.” He will share specific approaches he’s taken to deal with the current economic climate.


TytoCare is transforming the world of primary care with remote physical exams from the comfort of home. 


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11:30 - 12:30
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Networking over light refreshments

Don’t miss this event!

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