Learn what it takes as a B2B company to generate leads using social media
With the many social media platforms that exist today managing a successful B2B social media strategy is no easy feat. Overall, a marketing team should be spending 10-15 percent of its total time on social media but even that can prove challenging.
Having a clear understanding of the social media landscape backed by a solid social media strategy can help any B2B company successfully generate qualified leads. But how exactly do you go about understanding which social media platform is right for you and how to justify your ROI for the resources and time you spend on Social Media?
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BONUS: Successful Case Study of how this B2B Tech Company increased its social media engagement by 181% in 6 months to generate leads.