LIVE WEBINAR | FEB 22, 10AM EST

B2B Inbox Engagement:

ACTIONABLE TACTICS FOR HIGH-PERFORMING EMAILS

Are your emails getting lost in the inbox void? Struggling to cut through the noise and capture attention in today's crowded landscape? You're not alone.

Join Penguin Strategies and email marketing expert Jay Schwedelson for this insightful webinar where we'll unveil actionable tactics to transform your B2B email strategy and spark engagement that drives results.

Don't miss this opportunity to:

boost your B2B email engagement
increase click-through rates and conversions
generate more leads and drive sales
get valuable expert advice and insights

Join Us February 22nd!

SPEAKERS

Mark Fisher

Chief Technology Officer

Our Fearless Leader

Our go-to HubSpot wizard
Grows businesses using Strategy, Technology, and Execution
Tech Marketer
RevOps Expert
HubSpot and MarTech Expert

Jay Schwedelson

Founder of SubjectLine.com, President and CEO Outcome Media [Worldata Group] & Founder GURU Events

Founder of SubjectLine.com, the leading subject-line rating tool ranked in the top 1% of all websites worldwide
Recipient of the MCNY Silver Apple, the most prestigious award in marketing
Jay’s podcast “Do This, Not That!: For Marketers” is among the most popular in the US and has been ranked in the top 10 out of over 50,000 marketing podcasts
Named to Crain’s Top 100 Industry Leaders for 10 consecutive years
Keynoted and presented for more than 50 organizations across industries on how to implement impactful email marketing that matters

SAVE YOUR SPOT

AGENDA

WHY EMAIL?

77% of marketers have seen an increase in email engagement over the last 12 months. Learn how to use email to build personalized relationships and trust with new and existing customers through direct communication.

PROVING ROI OF EMAIL

Go beyond open rates and uncover the metrics that truly matter. Learn how to use “holdout” groups to demonstrate the true value of your email marketing channel.

CRAFTING MAGNETIC SUBJECT LINES

Are emojis appropriate for professional, B2B emails? How do I get my emails to stand out in crowded inboxes? Learn how to craft magnetic subject lines that cut through the noise.

WRITING EFFECTIVE COPY

A sea of unread emails bombards professionals daily. Powerful copy acts as your attention magnet, drawing readers in with clear, concise, and relevant messaging. Learn to create content that resonates with your audience and compels action.

OTHER BEST PRACTICES

Every element of your email contributes to the overall impact. By utilizing best practices like preview text optimization and strategic footer design, you're crafting a more complete, engaging, and results-oriented email experience for your B2B audience.

WHO SHOULD ATTEND?

If you're looking for actionable strategies to drive results with your B2B email, this webinar is for you!

Penguin’s HubSpot Hacks webinar series is tailored for B2B Marketing Managers, CMOs, and HubSpot users aiming to sharpen their strategic edge.

Designed for practical insights, this episode extends beyond basic email marketing tactics to help you truly connect with your B2B audience.

For more information on how Penguin Strategies can help you,

reach out to us at +972 (9) 7448854 or book your 30 minute meeting with Perry .