FEB 2020 HUG
Leveraging Video Throughout the Customer Life Cycle


The use of B2B video marketing is on the rise and has become essential to a successful marketing plan. Video is an incredibly effective digital marketing tool, it says more in less time and makes content juicier, presentable, and user-friendly. Video is no longer an extra, it is a must.

On the 20th of Feb we gathered in Mindspace in Tel Aviv to hear from some of the leading marketers in the Israeli industry as they revealed the importance of this powerful platform.

Watch the video below to hear insights from:

  • David Yahid - Director of Business Development and Innovation at Penguin Strategies
  • Yaniv Siegel - EMEA Sales & Partnerships at Vidyard
  • And our panel of experts:
    Panel Moderator: Uri Bar-Joseph - Marketing Executive at Mindspace.me. 
    Lisa Bennett - VP of Marketing at Kaltura
    Nir Szmulewicz - VP Marketing at eToro
    Noa Cohen - Head of Brand & Communication at Next Insurance
    Dan Eblagon - CMO at Bond & Founder at The B2C’s

Interested in learning more about Penguin Strategies? Please be in touch