---
title: Events and Conferences - Penguin Strategies
description: Join Penguin Strategies for their upcoming events and conferences - learn from leading B2B tech experts from the US, Europe, and the 'Startup Nation' of Israel for insights in how to grow your business to new heights.
---

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# Leveraging Video Throughout the Customer Life Cycle

The use of B2B video marketing is on the rise and has become essential to a successful marketing plan. Video is an incredibly effective digital marketing tool, it says more in less time and makes content juicier, presentable, and user-friendly. Video is no longer an extra, it is a must.

 

Join us February 20th in Tel Aviv to learn their secrets to creating a successful video presence in B2B Marketing. Hear from top executives Yaniv Siegle, David Yahid, and our panel including, Lisa Bennett, Nir Szmulewicz, Noa Cohen and Dan Eblagon.

 

 

February 20th, 2020  
**Mindspace - Tel Aviv**

 

 

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[![RSVP](https://no-cache.hubspot.com/cta/default/433607/3b0f7dee-a462-4802-9aa1-cb18014134fa.png)](https://cta-redirect.hubspot.com/cta/redirect/433607/3b0f7dee-a462-4802-9aa1-cb18014134fa)

### FEATURED SPEAKERS:

![1-11](https://learn.penguinstrategies.com/hubfs/1-11.png)

#### Yaniv Siegel

EMEA Sales & Partnerships at Vidyard |

![David Yahid](https://learn.penguinstrategies.com/hubfs/2-4.png)

#### David Yahid

Director of Business Development & Innovation at Penguin Strategies |

[![RSVP](https://no-cache.hubspot.com/cta/default/433607/43c5592c-a605-464c-b21b-f2340a0f4804.png)](https://cta-redirect.hubspot.com/cta/redirect/433607/43c5592c-a605-464c-b21b-f2340a0f4804)

 

 

 

 

 

 

 

 

     

 

## RECAPS FROM OUR PREVIOUS EVENTS

![the future of marketing engagement](https://learn.penguinstrategies.com/hubfs/event_1.jpg)

### The Future of Engagement: Messaging & Bots

Featuring Kipp Bodnar, CMO, HubSpot 

May 2018

[View Recap Here](https://www.penguinstrategies.com/blog/messaging-and-chatbots-the-new-digital-frontier)

![ReTHINK Technology Marketing Summit](https://learn.penguinstrategies.com/hubfs/event-2.jpg)

### ReTHINK Technology Marketing Summit

Featuring Perry Nalevka, CEO, Penguin Strategies

May 2018

[View Recap Here](https://www.penguinstrategies.com/blog/6-superstar-marketers-on-b2b-tech-marketing/1)

![HubSpot User Group 2018 QA Recap](https://learn.penguinstrategies.com/hubfs/event-3.jpg)

### Personalization: How to do it and to what extent should you do it

Featuring Shoham Eckhaus, Chief Strategist, Penguin Strategies

Jan 2018

[View Recap Here](https://www.penguinstrategies.com/blog/recap-hubspot-users-group-meetup-q1-2018)

![Customer Acquisition and Retention](https://learn.penguinstrategies.com/hubfs/event-4.jpg)

### Grow and Scale: Customer Acquisition & Retention

Featuring Gary Corcoran, Head of StartUps, Hubspot EMEA

Dec 2017

[View Recap Here](https://www.penguinstrategies.com/blog/how-to-grow-and-scale-your-startup)

![Penguins Migrate to North Carolina for HUG location #2!](https://learn.penguinstrategies.com/hubfs/Penguins%20Migrate%20to%20North%20Carolina%20for%20HUG%20location%20%232!%20blog-1.png)

### Penguins Migrate to North Carolina for HUG location #2!

HubSpot User Group (HUG) event in North Carolina

March 28, 2019

[View Recap Here](https://www.penguinstrategies.com/blog/penguins-migrate-to-north-carolina-for-hug-location-2)

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