At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot, including the International, VAR, Emerging Business, and Spider Monkey teams (you'll have to ask him what that last one is all about sometime).
Specialties:- Marketing and strategy in the areas of cyber intelligence, cyber security, analytics and big data, machine learning, NLP and Artificial Intelligence - targeting enterprise, critical infrastructure and government organisations across industries.- Strategy and go-to-market, global marketing, product marketing, field and regional marketing and product management, business development teams for B2B and B2G- Employer Branding and Internal Communication - focusing on high tech industries in Israel and in global R&D centers for recruitment and for employees retention
Shoham leads the strategists team at Penguin and together they work with B2B tech companies to build and optimize their customer acquisition machines. Shoham’s passion is ‘growth hacking’ with brilliant tech startups, leading continuous improvement cycles, and coaching marketing professional through rapid business and personal growth.
Featuring Kipp Bodnar, CMO, HubSpotMay 2018
Featuring Perry Nalevka, CEO, Penguin StrategiesMay 2018
Featuring Shoham Eckhaus, Chief Strategist, Penguin StrategiesJan 2018