Penguin Strategies
Penguin Strategies
  • Services Inbound and Content Marketing, Visual Storytelling, Marketing Automation and more
  • Who The Penguin team is comprised of seasoned B2B sales and marketing experts
  • Pricing
  • Resources We've drawn these marketing assets to make you succeed
  • Contact
    • 5 Brewster St. #2037, Glen Cove, NY, USA Phone number: +16504370488
    • 14 Haharoshet Street, Ra'anana, Israel Phone number: +972 (9) 7448854
  • Careers See what positions are available at Penguin Strategies!
  • Events Join and learn from leading B2B tech experts from the US, Europe, and the 'Startup Nation' of Israel

The Key factors for Tech CMO success in 2020

Being a CMO is one of the hardest positions there are. A CMO is responsible for taking the companies product, which is not always the most exciting, and spinning it into a story that will draw a crowd. We’re also responsible for much beyond just marketing in the traditional sense, and are also responsible for building a company culture, aligning the marketing activities with the company vision, and working hand in hand with the sales team to constantly tweak the messaging based on feedback from sales.

Join us Dec 2 to hear from industry leaders including Dan Tyre, Shoham Eckhaus and Amit Daniel to learn how to plan for a successful 2020.

We would also like to thank our partners on this event G-CMO. 




Dec 2, 2019
Google Campus for Startups - Tel Aviv














Dan Tyre

Sales Director at HubSpot |

At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot, including the International, VAR, Emerging Business, and Spider Monkey teams (you'll have to ask him what that last one is all about sometime).


Amit Daniel

Senior Vice President Marketing & Employer Branding at Verint Cyber Intelligence |

Specialties:- Marketing and strategy in the areas of cyber intelligence, cyber security, analytics and big data, machine learning, NLP and Artificial Intelligence - targeting enterprise, critical infrastructure and government organisations across industries.- Strategy and go-to-market, global marketing, product marketing, field and regional marketing and product management, business development teams for B2B and B2G- Employer Branding and Internal Communication - focusing on high tech industries in Israel and in global R&D centers for recruitment and for employees retention


Shoham Eckhaus

Chief Strategy Officer at Penguin Strategies |

Shoham leads the strategists team at Penguin and together they work with B2B tech companies to build and optimize their customer acquisition machines. Shoham’s passion is ‘growth hacking’ with brilliant tech startups, leading continuous improvement cycles, and coaching marketing professional through rapid business and personal growth.

Having a marketing budget is crucial for all businesses — big and small. A properly strategized and well-developed annual budget will help keep your marketing department on track, focused on your top business goals, as they navigate through the new year.


the future of marketing engagement

The Future of Engagement: Messaging & Bots

Featuring Kipp Bodnar, CMO, HubSpot

May 2018
ReTHINK Technology Marketing Summit

ReTHINK Technology Marketing Summit

Featuring Perry Nalevka, CEO, Penguin Strategies

May 2018
HubSpot User Group 2018 QA Recap

Personalization: How to do it and to what extent should you do it

Featuring Shoham Eckhaus, Chief Strategist, Penguin Strategies

Jan 2018
Customer Acquisition and Retention

Grow and Scale: Customer Acquisition & Retention

Featuring Gary Corcoran, Head of StartUps, Hubspot EMEA

Dec 2017
Penguins Migrate to North Carolina for HUG location #2!

Penguins Migrate to North Carolina for HUG location #2!

HubSpot User Group (HUG) event in North Carolina

March 28, 2019